Introduction
This list focuses exclusively on websites that rank in the top 10 for the 75 most valuable P&C keywords in Alberta. Since different websites achieve different rankings based on city or province, these results differ from our national report on the websites ranking for the top 50 keywords across Canada.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. We analyzed the search visibility of websites ranking for the top 75 P&C insurance keywords in Alberta. Only websites with at least one keyword in the top 10 were included. The visibility percentage indicates how strong a website’s rankings are for the given keywords and is tied to the location. We also considered the number of keywords in the top 10 and the average position of these rankings. Websites such as government sites like alberta.ca were excluded from this list.
Why This is Important
Ranking in the top 10 for these keywords helps insurance brokers reach a highly targeted audience actively searching for insurance solutions. Increased brand visibility through high search rankings not only drives traffic, calls and brand visits but also reinforces brand recognition and trust among potential clients.
Top 20 Websites by Search Visibility for P&C Insurance Keywords in Alberta
Highlights
- TD Insurance Dominance: TD Insurance leads with significant visibility across all categories, particularly in auto and home insurance.
- AMA’s Strong Presence: AMA shows significant visibility in Alberta, especially in auto and home insurance, reflecting its regional strength.
- Diverse Competitors: Cooperators, RBC Insurance, and Intact Insurance are notable competitors with substantial visibility in various categories.
- Specialized Players: Zensurance leads in the commercial insurance category, showcasing its focus and strength in this niche.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 41.85% | 60 | 22.3 |
| 2 | ama.ab.ca | 20.98% | 53 | 32.5 |
| 3 | intact.ca | 15.26% | 57 | 28.1 |
| 4 | cooperators.ca | 10.53% | 30 | 61.8 |
| 5 | zensurance.com | 10.44% | 22 | 71.6 |
| 6 | rbcinsurance.com | 10.25% | 35 | 55.8 |
| 7 | sonnet.ca | 6.57% | 24 | 70.0 |
| 8 | brokerlink.ca | 6.40% | 38 | 52.7 |
| 9 | westlandinsurance.ca | 5.49% | 20 | 74.9 |
| 10 | pcinsurance.ca | 5.12% | 25 | 68.7 |
| 11 | belairdirect.com | 3.91% | 18 | 77.4 |
| 12 | lowestrates.ca | 3.60% | 15 | 81.4 |
| 13 | squareone.ca | 3.16% | 14 | 82.3 |
| 14 | ratehub.ca | 2.67% | 15 | 81.4 |
| 15 | easycover.ca | 2.47% | 7 | 91.2 |
| 16 | rates.ca | 2.18% | 17 | 79.2 |
| 17 | thinkinsure.ca | 1.87% | 16 | 80.5 |
| 18 | manulife.ca | 1.68% | 2 | 97.4 |
| 19 | bluecross.ca | 1.56% | 2 | 97.4 |
| 20 | allstate.ca | 1.51% | 12 | 85.3 |
Auto Insurance Keywords in Alberta
TD Insurance and AMA lead the auto insurance keyword space, showing significant visibility and numerous top 10 rankings.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 49.60% | 24 | 2.7 |
| 2 | ama.ab.ca | 23.95% | 20 | 20.1 |
| 3 | cooperators.ca | 14.92% | 10 | 59.5 |
| 4 | sonnet.ca | 11.37% | 10 | 61.0 |
| 5 | lowestrates.ca | 10.67% | 13 | 49.3 |
| 6 | intact.ca | 10.59% | 17 | 33.5 |
| 7 | pcinsurance.ca | 9.87% | 16 | 37.3 |
| 8 | rbcinsurance.com | 9.15% | 16 | 37.5 |
| 9 | belairdirect.com | 7.17% | 10 | 60.5 |
| 10 | brokerlink.ca | 5.43% | 13 | 49.8 |
| 11 | rates.ca | 3.80% | 11 | 58.2 |
| 12 | sharpinsurance.ca | 2.64% | 6 | 76.7 |
| 13 | thinkinsure.ca | 2.23% | 6 | 77.1 |
| 14 | caasco.com | 2.15% | 5 | 80.8 |
| 15 | westlandinsurance.ca | 1.60% | 4 | 84.7 |
| 16 | allstate.ca | 1.50% | 3 | 88.5 |
| 17 | amatravel.ca | 1.43% | 1 | 95.9 |
| 18 | allianztravelinsurance.com | 1.09% | 1 | 96.0 |
| 19 | rogersinsurance.ca | 0.76% | 3 | 88.8 |
| 20 | scotiainsurance.com | 0.60% | 2 | 92.5 |
Home Insurance Keywords in Alberta
TD Insurance and AMA are the dominant players in the home insurance keyword space. TD Insurance’s strong visibility underscores its comprehensive SEO strategy across multiple insurance categories.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | tdinsurance.com | 49.66% | 22 | 14.7 |
| 2 | ama.ab.ca | 30.88% | 20 | 23.2 |
| 3 | rbcinsurance.com | 19.67% | 14 | 45.9 |
| 4 | intact.ca | 18.40% | 23 | 13.3 |
| 5 | squareone.ca | 9.47% | 14 | 46.8 |
| 6 | sonnet.ca | 8.80% | 14 | 47.3 |
| 7 | brokerlink.ca | 7.51% | 12 | 54.8 |
| 8 | ratehub.ca | 7.44% | 13 | 51.4 |
| 9 | cooperators.ca | 6.91% | 11 | 58.6 |
| 10 | pcinsurance.ca | 5.90% | 9 | 66.1 |
| 11 | westlandinsurance.ca | 5.80% | 7 | 73.5 |
| 12 | belairdirect.com | 3.99% | 7 | 73.8 |
| 13 | duuo.ca | 2.91% | 3 | 88.4 |
| 14 | allstate.ca | 1.86% | 6 | 78.2 |
| 15 | rates.ca | 1.86% | 5 | 81.6 |
| 16 | caasco.com | 1.57% | 4 | 85.3 |
| 17 | thinkinsure.ca | 1.40% | 4 | 85.4 |
| 18 | scotiainsurance.com | 1.32% | 4 | 85.4 |
| 19 | rogersinsurance.ca | 0.87% | 2 | 92.5 |
| 20 | aviva.ca | 0.84% | 2 | 92.6 |
Commercial Insurance Keywords in Alberta
Zensurance leads the commercial insurance keyword rankings, followed by TD Insurance and Intact Insurance. Zensurance has double the number of keywords in the top 10 compared to TD Insurance.
| No. | Url | Visibility | Keywords in top 10 | Average position |
| 1 | zensurance.com | 34.05% | 22 | 7.3 |
| 2 | tdinsurance.com | 27.03% | 11 | 53.6 |
| 3 | intact.ca | 18.91% | 17 | 29.2 |
| 4 | cooperators.ca | 10.98% | 8 | 66.7 |
| 5 | ama.ab.ca | 9.45% | 12 | 50.7 |
| 6 | westlandinsurance.ca | 9.44% | 8 | 67.0 |
| 7 | easycover.ca | 8.05% | 7 | 71.3 |
| 8 | brokerlink.ca | 6.95% | 13 | 47.4 |
| 9 | trushieldinsurance.ca | 3.74% | 7 | 71.7 |
| 10 | hubinternational.com | 3.49% | 5 | 79.6 |
| 11 | rogersinsurance.ca | 2.53% | 5 | 79.8 |
| 12 | lloydsadd.com | 2.22% | 5 | 80.0 |
| 13 | thinkinsure.ca | 2.05% | 6 | 76.2 |
| 14 | ratehub.ca | 1.85% | 2 | 91.8 |
| 15 | arcinsurance.ca | 1.45% | 3 | 87.9 |
| 16 | drayden.com | 1.43% | 2 | 91.7 |
| 17 | aon.com | 1.36% | 2 | 91.8 |
| 18 | allstate.ca | 1.33% | 3 | 87.9 |
| 19 | sovereigninsurance.ca | 1.30% | 2 | 91.9 |
| 20 | chubb.com | 1.22% | 2 | 91.8 |
How to Use This Information
- SEO Strategy Optimization: Focus on the top-ranking competitors to understand their SEO strategies and identify areas for improvement in your own approach.
- Keyword Targeting: Prioritize the high-value keywords that competitors are ranking for and develop content that targets these terms.
- Competitive Benchmarking: Compare your website’s visibility and rankings with top performers to gauge your competitive standing and identify growth opportunities.
Insurance SEO SEM
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