Introduction
This report is similar to our national report on the top 50 keywords in Canada but focuses specifically on Nova Scotia. While there is some overlap with national keywords, this report includes new keywords unique to Nova Scotia.
Methodology
To compile this list, we used data from SEMrush, a leading SEO tool. In addition to the biggest national keywords, we also considered keywords with a suffix of ‘nova scotia’ or a city in Nova Scotia, such as ‘car insurance halifax,’ and compared them with broader keywords like ‘car insurance.’ We ranked the keywords based on their cost per click (CPC) and search volume to identify the top 75 keywords that P&C brokers should target in Nova Scotia.
Why This is Important
These keywords receive tens of thousands of clicks each month, generating numerous quotes. Whether you are aiming to rank for these keywords organically or bidding on them through Google Ads, tracking and ranking in the top 10 for these terms is essential for gaining visibility and generating leads in Nova Scotia.
Top 75 P&C Insurance Keywords in Nova Scotia
| No. | Keyword | CPC($) | Search Volume |
| 1 | auto insurance ns | 8 | 1900 |
| 2 | car insurance nova scotia | 8 | 1900 |
| 3 | nova scotia auto insurance | 8 | 1900 |
| 4 | car insurance | 6.95 | 1000 |
| 5 | house insurance ns | 7.79 | 590 |
| 6 | insurance for tenants | 5.56 | 720 |
| 7 | tenant insurance | 5.56 | 720 |
| 8 | auto insurance | 7.49 | 480 |
| 9 | car insurance halifax | 7.12 | 480 |
| 10 | car insurance quote | 7.44 | 390 |
| 11 | renters insurance halifax | 5.85 | 480 |
| 12 | tenant insurance halifax | 5.85 | 480 |
| 13 | home insurance | 9.65 | 260 |
| 14 | business insurance nova scotia | 23.39 | 90 |
| 15 | business insurance | 22.67 | 90 |
| 16 | travel insurance canada | 3.13 | 590 |
| 17 | travel insurance for canadians | 3.13 | 590 |
| 18 | auto insurance halifax | 6.9 | 210 |
| 19 | home insurance quote | 8.82 | 140 |
| 20 | house insurance quote | 8.82 | 140 |
| 21 | house insurance | 8.7 | 110 |
| 22 | commercial insurance | 13.22 | 70 |
| 23 | small business insurance | 17.93 | 50 |
| 24 | car insurance near me | 4.66 | 170 |
| 25 | insurance near me | 5.42 | 140 |
| 26 | auto insurance quote | 8.18 | 90 |
| 27 | auto insurance quotes | 8.18 | 90 |
| 28 | liability insurance | 8.97 | 70 |
| 29 | auto insurance near me | 5.56 | 90 |
| 30 | business insurance canada | 24.58 | 20 |
| 31 | commercial insurance halifax | 14.9 | 30 |
| 32 | liability insurance nova scotia | 8.76 | 50 |
| 33 | commercial vehicle insurance | 21.3 | 20 |
| 34 | professional liability insurance | 10.44 | 40 |
| 35 | commercial insurance broker | 17.81 | 20 |
| 36 | home insurance halifax | 7.62 | 40 |
| 37 | general liability insurance small business | 14.48 | 20 |
| 38 | commercial general liability insurance | 8.92 | 30 |
| 39 | general liability insurance | 13.29 | 20 |
| 40 | car insurance online | 8.73 | 30 |
| 41 | online car insurance | 8.73 | 30 |
| 42 | auto insurance quote online | 8.05 | 30 |
| 43 | car insurance quote online | 8.05 | 30 |
| 44 | condo insurance | 7.37 | 30 |
| 45 | home and auto insurance | 6.97 | 30 |
| 46 | auto insurance companies | 4.16 | 50 |
| 47 | home insurance canada | 6.93 | 30 |
| 48 | homeowners insurance | 6.91 | 30 |
| 49 | landlord insurance | 9.62 | 20 |
| 50 | errors and omissions insurance | 6.32 | 30 |
| 51 | property insurance | 8.28 | 20 |
| 52 | house insurance near me | 7.73 | 20 |
| 53 | contents insurance | 5.87 | 20 |
| 54 | commercial truck insurance | 10.66 | 10 |
| 55 | liability insurance for contractors | 10.28 | 10 |
| 56 | comprehensive insurance | 1.71 | 50 |
| 57 | comprehensive coverage | 4.24 | 20 |
| 58 | rental car insurance | 1.97 | 40 |
| 59 | best auto insurance | 7.77 | 10 |
| 60 | third party car insurance | 5.19 | 10 |
| 61 | comprehensive car insurance | 2.41 | 20 |
| 62 | insurance renewal | 4.31 | 10 |
| 63 | full coverage insurance | 4.17 | 10 |
| 64 | third party insurance | 4.16 | 10 |
| 65 | full coverage car insurance | 3.38 | 10 |
Analysis
Keyword Split
Auto Insurance Keywords:
- Auto insurance keywords are highly prevalent, comprising a significant portion of the list. Key terms include “auto insurance NS” ($8 CPC, 1900 searches), “car insurance Nova Scotia” ($8 CPC, 1900 searches), and “Nova Scotia auto insurance” ($8 CPC, 1900 searches).
Home Insurance Keywords:
- Home insurance keywords also feature prominently, with “home insurance” ($9.65 CPC, 260 searches), “home insurance quote” ($8.82 CPC, 140 searches), and “house insurance NS” ($7.79 CPC, 590 searches). These terms show strong consumer demand for home insurance services in the province.
Business Insurance Keywords:
- Business insurance keywords are among the most expensive in the list. Notable terms include “business insurance Nova Scotia” ($23.39 CPC, 90 searches), “business insurance” ($22.67 CPC, 90 searches), and “commercial vehicle insurance” ($21.30 CPC, 20 searches). This indicates a competitive landscape where companies are willing to invest significantly to capture business insurance leads.
Geographic Insights
Most Featured City:
- Halifax is the most frequently mentioned city in the top 75 keywords. Notable keywords include “car insurance Halifax” ($7.12 CPC, 480 searches), “auto insurance Halifax” ($6.90 CPC, 210 searches), and “home insurance Halifax” ($7.62 CPC, 40 searches). This highlights Halifax as a major hub for insurance-related searches in Nova Scotia.
Province Focus:
- Specific mentions of “NS” in keywords such as “auto insurance NS” ($8 CPC, 1900 searches) and “house insurance NS” ($7.79 CPC, 590 searches) underscore the importance of targeting local SEO efforts to Nova Scotia residents.
Additional Insights
By understanding these trends, insurance brokers and companies can better tailor their SEO and digital marketing strategies to target high-value keywords and improve their organic search visibility.
Insurance SEO SEM
We specialize in SEO, SEM, lead generation and digital marketing for the insurance industry. With a decade of experience, we can help you with audits, SEO, Paid ad campaigns and more. Reach out to find out how we can work together.
